Have you just started using social media to promote your business?  Are you looking for ways to make your business well known, but just can’t seem to get enough people to follow your social feeds?  Social media is one of the best ways for you to generate free marketing for your business; however, it can be difficult to find the right people that will share your content.

In Russ Henneberry’s article “How to Find Influential People with Social Media” on SocialMedia Examiner’s blog, he breaks down the importance of influencers:

13.4% of U.S. adults online create 80% of the content that influences people. And 6.2% of these web users are responsible for 80% of the influence in social media.

The question becomes how to find and connect with this niche of elite social media users.  The article unrolls a complex strategy to find the best influencers within the context of your business.

Here at HeatSocial we provide you with an easy tool to quickly find the most influential people that you should follow.  These influencers can become the most important marketing asset of your company as they spread your content to all of their followers.  We give you the tools to nurture the relationship with these influencers as they become an integral part of your online marketing strategy.  Watch as your social media presence grows, and you begin to see ROI multiply from increased foot traffic and click through traffic from using HeatSocial.